Features Index

International Exhibiting
Where do you turn when you are planning to exhibit at an international tradeshow. Here's a list of international exhibiting resources from the International Exhibitors Association.

Management Support
How do you get upper management support for your trade show strategy? "ExhibiTips," an International Exhibitors Association publication, offers 10 sound tips.

Measuring Success
What do you want to achieve when exhibiting at a trade show and how do you know if you have succeeded? "ExhibiTips," an International Exhibitors Association publication, offers a systematic and scientific approach to measuring success.

Crisis Management
Everything that can go wrong probably will go wrong when you get to a trade show. Margit Weisgal, writing in "ideas," an International Exhibitors Association publication, offers a basic strategy for being prepared to do damage control.

International Exhibitors Association
What is the IEA, why should you be a member and how do you join. Here's everything you need to know.

People Trading Places
Trade show people on the move.